If you’re suffering from whiplash trying to keep up with the latest celebrity beauty launches, you’re not alone. There’s Harry Styles, Billie Eilish, Ariana Grande—and Rihanna’s perfume—and that’s just in the last few months. Nearly every celeb considers themselves a beauty mogul these days, but with varying degrees of success. But just because someone stars in feature films or has a hit Netflix show doesn’t mean they understand the intricacies of formulating a long-wearing lipstick or a soothing moisturizer. There are some celeb-backed products and brands, however, that have won over experts and beauty fans alike. Ahead, are the best celebrity beauty products we’ve tried and love—and why you should consider shopping them too.
- Posh Lipstick
Victoria Beckham’s namesake beauty brand merges clean formulas and sustainable packaging with pure luxury—so it’s a brand that’s here to stay. Though we’re obsessed with the entire line, including the mascara, skincare, eye shadows, and more, we really love these aptly named Posh lipsticks that deliver long-wearing, comfortable pigment.
- Skin Transformation Cream
Alicia Keys launched Soulcare to merge skincare with the world of self-care. The products were all developed by a dermatologist and are both clean and cruelty-free. The Skin Transformation Cream is a must-try: Its blend of bakuchiol, ceramides, and plumping hyaluronic acid help deliver serious moisture and that signature Keys glow.
- Flower Pots Powder Blush
Drew Barrymore was early to the celeb beauty train, as she launched Flower Beauty way back in 2013. Over the last nine years, Flower has released a host of incredible, affordable makeup, but our favorite is still the trusty (and gorgeous) Flower Pots Powder Blush. At only $10, it’s one of the best blushes to add to your routine.
- Glossing Detangler
If anyone should launch a hair brand, it’s Jennifer Aniston. So it’s no surprise that her first product under her brand, LolaVie, is a huge hit. The Glossing Detangler has become a staple in our hair routines because it delivers soft, shiny, silky hair in just one bottle and with ingredients, you can feel good about it.
- KKW Body III
Kim Kardashian broke every mold when she launched her KKW Fragrance brand, and in turn, helped revive the celebrity perfume category as a whole. With so many scents under her brand, it can be hard to narrow down to just one to try. We love KKW Body III, a woody, creamy, peppery blend that stands out from the rest of her sweet and floral creations.
- GOOPGLOW Microderm Instant Glow Exfoliator
When it comes to Gwyneth Paltrow’s goop brand, you know what to expect: high-quality active ingredients in formulas so clean you can probably order them at Erewhon. Her entire suite of products is worth trying, but if you want immediate results, pick up the GOOPGLOW Microderm Instant Glow Exfoliator. It exfoliates in two ways to deliver baby-soft, glowing skin.
- Extreme Length Mascara + Lash Primer
Jessica Alba’s Honest Company was one of the very first brands to embrace clean beauty on a large scale. This award-winning mascara is EWG certified, so you know it’s really clean, but it still delivers dramatic lengthening and defining results. If you’ve been looking for a cleaner alternative to your favorite mascara, this is the one.